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	<title>Great American Snacks</title>
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	<link>http://greatamericansnacks.com</link>
	<description>Sample the Great Tasting Treats of America for Free!</description>
	<pubDate>Tue, 05 Aug 2008 18:28:01 +0000</pubDate>
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		<title>08.05.08 : What is a Nutter Butter Cookie?</title>
		<link>http://greatamericansnacks.com/?p=49</link>
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		<pubDate>Tue, 05 Aug 2008 18:16:38 +0000</pubDate>
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		<category><![CDATA[Nutter Butters]]></category>

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		<description><![CDATA[Nutter Butters are a Nabisco brand peanut-shaped sandwich cookie with a peanut butter filling.
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			<content:encoded><![CDATA[<p>Nutter Butters are a Nabisco brand peanut-shaped sandwich cookie with a peanut butter filling.</p>
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		<title>08.05.08 : History of Planters Nuts</title>
		<link>http://greatamericansnacks.com/?p=45</link>
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		<pubDate>Tue, 05 Aug 2008 18:09:41 +0000</pubDate>
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		<category><![CDATA[Its Nuts! Planters]]></category>

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		<description><![CDATA[Peanuts became a popular snack food thanks to an Italian immigrant named Amedeo Obici. In 1906, Obici and his future brother-in-law, Marion Peruzzi formed the Planters Nut and Chocolate Company. 
Amedeo Obici (Ah-may-day-o O-bee-chee), founder of Planters, was born in 1876 in the small town of Oderzo near Venice, Italy. When Obici was old enough [...]]]></description>
			<content:encoded><![CDATA[<p><span id="_ctl0_lblAnswer" class="txthelp">Peanuts became a popular snack food thanks to an Italian immigrant named Amedeo Obici. In 1906, Obici and his future brother-in-law, Marion Peruzzi formed the Planters Nut and Chocolate Company. </span></p>
<p><span style="font-size: x-small; font-family: Arial;">Amedeo Obici (Ah-may-day-o O-bee-chee), founder of Planters, was born in 1876 in the small town of Oderzo near Venice, Italy. When Obici was old enough to read, his widowed mother would show him his uncle&#8217;s glowing letters from America. Thus began Obici&#8217;s dream</span></p>
<p><span class="txthelp"><span style="font-size: x-small; font-family: Arial;">At age eleven, reality had him pulling up at Bush Terminal in Brooklyn, New York. An Italian immigrant, 11 years old, not knowing any English, but going on to become prosperous business innovator. His willingness to work showed even at this early age. He started his career as a bellhop and fruitstand vendor in Scranton, Pennsylvania. Later, Obici moved to Wilkes-Barre, Pennsylvania and opened his own fruit stand and invested in a peanut roaster. Here he linked his life&#8217;s fortune with the peanut. In a few years, Obici turned peddler, using a horse and wagon, and called himself &#8220;The Peanut Specialist&#8221;. In 1906, Obici went into partnership with Mario Peruzzi. He had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees two large roasters, and crude machinery, Planters was founded. Amedeo Obici realized that prices and first profits were not nearly so important as repeat business. He proved his operation based on quality and brand name were important for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company. </span></span></p>
<p><span class="txthelp"></span></p>
<p><span class="txthelp"><span style="font-size: x-small; font-family: Arial;">Mr. Peanut, Planters mascot is such a nut, everybody&#8217;s just crazy about him! Since his introduction in 1916, to help advertise the sales of the country&#8217;s first roasted peanut company,  Mr. Peanut has become one of the nation&#8217;s best-known advertising characters. Based on the original drawing of a 13-year-old boy, the ever-dapper Mr. Peanut eventually added a top hat, white spats, ebony cane, and monacle to his unique ensemble</span></span></p>
<p><span class="txthelp">Obici served as President of Planters until his death in 1947. The business he had started as a small fruit and nut stand had become the largest and most diversified peanut-processing company in the world.</span></p>
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		<title>08.01.08 : History of Chips Ahoy!</title>
		<link>http://greatamericansnacks.com/?p=43</link>
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		<pubDate>Tue, 05 Aug 2008 18:08:20 +0000</pubDate>
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		<category><![CDATA[Chocolate Chips Ahoy!]]></category>

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		<description><![CDATA[1963 was a good year for cookie lovers, thanks to the introduction of Chips Ahoy! to grocery stores everywhere.  Though maybe not as good as the homemade version, Chips Ahoy! were certainly a fine and addictive substitute. Paired with a generous glass of ice-cold milk (like a glass of wine, expertly paired with a gourmet meal,) [...]]]></description>
			<content:encoded><![CDATA[<p>1963 was a good year for cookie lovers, thanks to the introduction of Chips Ahoy! to grocery stores everywhere.  Though maybe not as good as the homemade version, Chips Ahoy! were certainly a fine and addictive substitute. Paired with a generous glass of ice-cold milk (like a glass of wine, expertly paired with a gourmet meal,) it was entirely possibly to devour the whole bag in one sitting, leaving you pawing your way through cookie fragments hiding at the bottom.<span>  </span></p>
<p class="MsoNormal">Chock full of chocolate, the claim to fame for Chips Ahoy! was that they bet you, the cookie eater, that you couldn’t bite into one of their cookies without biting into the chip.  The only tactic with a remote chance of success was to nibble slowly and with pinpoint accuracy – Chips Ahoy! definitely didn’t skimp on the chips. Never before was a challenge so satisfying and worthy of repeated attempts. <span style="font-family: 'Arial Unicode MS';"></span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">By the time the 1980&#8217;s rolled around, Chips Ahoy! had branched into different cookie styles, such as chewy, sprinkled (a party in every bite!) and striped (making it much more difficult to avoid the chocolate – not that any of us were trying very hard, truth be told.)  During the 90s, perhaps at a height of popularity for the famous cookie, their slogan got a facelift and promised one thousand chips in every bag. To emphasize this point, the company launched the “Chips Ahoy! 1,000 Chips Challenge” in 1999, asking the public to try and devise the most creative way to confirm there are a least 1,000 chocolate chips in each bag of their delicious cookies. Interestingly enough, the United States Air Force took them up on their challenge and a group of cadets studying statistics were able to confirm, through a detailed scientific analysis, that at least 93 percent of all bags contain over 1000 chips. Who knew that chocolate chip cookies were doing their part to help train the boys in blue?</p>
<p class="MsoNormal">Of course, the Air Force admitted one other little tidbit: of the hundreds of bags of cookies that were donated to them, only a small portion were actually used for testing purposes. The rest were used to “fuel the study” so to speak. In other words, these dedicated servicemen were just as addicted to these tasty snacks as the public at large. It would seem that Chips Ahoy! cookies possess the same addictive quality as their fellow junk food entity, the potato chip. Once you have opened the bag, you cannot eat just one.<span>    </span></p>
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		<title>08.07.08 : Kraft Foods to recycle packaging</title>
		<link>http://greatamericansnacks.com/?p=41</link>
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		<pubDate>Tue, 05 Aug 2008 18:05:21 +0000</pubDate>
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		<category><![CDATA[General Classic Snack News]]></category>

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		<description><![CDATA[By ASHLEY SCHILLER / Earth 911  
Kraft Foods has partnered with  TerraCycle in an effort to decrease the amount of packaging waste ending up in the landfill, reports Industry Week.
Kraft will become the first major multi-category corporation to fund the collection of used packaging associated with its products.
TerraCycle is a company that takes difficult-to-recycle packages and [...]]]></description>
			<content:encoded><![CDATA[<p><span class="vitstorybyline"><strong><span style="font-size: x-small;">By ASHLEY SCHILLER / Earth 911</span></strong></span> <span class="vitstorybody"> </p>
<p>Kraft Foods has partnered with <a href="http://earth911.org/blog/2008/06/30/no-such-thing-as-garbage/"><span style="color: #0066cc;"> TerraCycle</span></a> in an effort to decrease the amount of packaging waste ending up in the landfill, reports <a href="http://www.industryweek.com/ReadArticle.aspx?ArticleID=16908"><span style="color: #0066cc;">Industry Week</span></a>.</p>
<p>Kraft will become the first major multi-category corporation to fund the collection of used packaging associated with its products.</p>
<p>TerraCycle is a company that takes difficult-to-recycle packages and materials and turns them into new, eco-friendly products. For example: Many drink pouches, such as the familiar Capri Sun, are not recyclable. Instead of dumping them, TerraCycle uses them to make stylish lunch boxes, backpacks and pencil cases.</p>
<p>Several Kraft brands, including Balance bars and South Beach Living bars, Chips Ahoy! and Oreo cookies, are now the lead sponsors of Terracycle. Individuals and organizations are invited to collect and send in the items. Participants receive a small donation for every item collected. The program is free to join and shipping is paid by the company.</p>
<p> </p>
<p>For the original article source please <a href="http://www.wfaa.com/projectgreen/greenarticles/stories/green080729_ph_kraftrecycling.14ca478e.html">click here</a></p>
<p></span></p>
<p><a id="u-AFQjCNG_IIlunLsZuaORGIlmcCCyDgySEA:r-5_1230949655" href="http://www.rttnews.com/Content/TopStories.aspx?Node=B1&amp;pageNum=2104_4293_6509_7731_2"><span style="color: #0000cc;"><strong></strong></span></a></p>
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		<title>08.06.08 : That’s no burglar. It’s a bear who loves his Chips Ahoy cookies!</title>
		<link>http://greatamericansnacks.com/?p=39</link>
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		<pubDate>Tue, 05 Aug 2008 18:01:00 +0000</pubDate>
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		<category><![CDATA[Chocolate Chips Ahoy!]]></category>

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		<description><![CDATA[BASALT — Mike Miller was prepared to confront a burglar in his Willits home Friday night.
Miller, who was home alone at the time, stepped out to get the mail at about 9:30. He exited his open garage and was re-entering the same way when he heard a noise he interpreted to be a burglar rummaging [...]]]></description>
			<content:encoded><![CDATA[<p>BASALT — Mike Miller was prepared to confront a burglar in his Willits home Friday night.</p>
<p>Miller, who was home alone at the time, stepped out to get the mail at about 9:30. He exited his open garage and was re-entering the same way when he heard a noise he interpreted to be a burglar rummaging through drawers and cupboards. He figured someone walking along Willits Lane slipped in during the brief time he was out.</p>
<p>So he entered his house, rounded the corner and came face to face with a big black bear.</p>
<p>“I just ran. I wasn’t ready to fight a bear,” Miller said.</p>
<p>The bear had opened the sliding freezer door and was helping himself to shrimp and fruit. The bruin was as startled as Miller when they discovered one another, and Miller said the bear might have left the kitchen for the garage. Miller hightailed it the other direction, out into the back yard. He looked in a window and saw the bear back in the house. It discovered Chips Ahoy cookies and fruit in his roommate’s bedroom closet. He gobbled the cookies before returning to the kitchen on a quest for more food. The bruin found a bag of chips and assorted other goodies.</p>
<p>The bear ate like a pig, said Miller, and left a mess.</p>
<p>While out in the yard, Miller called authorities, and a Basalt officer responded. The bear wandered off without further incident around the same time the officer arrived.</p>
<p>To read the rest of the article please <a href="http://www.aspentimes.com/article/20080724/NEWS/231101780/1077/AE&amp;parentprofile=-1">click here </a>,the article source.</p>
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		<title>08.05.08 : Stories, Puppets, Jelly Beans Comfort Grieving Children</title>
		<link>http://greatamericansnacks.com/?p=37</link>
		<comments>http://greatamericansnacks.com/?p=37#comments</comments>
		<pubDate>Tue, 05 Aug 2008 17:52:25 +0000</pubDate>
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		<category><![CDATA[General Classic Snack News]]></category>

		<category><![CDATA[The Jelly Bean]]></category>

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		<description><![CDATA[By KLINT LOWRY
The Suncoast News
Published: July 8, 2008

NEW PORT RICHEY - Puppets, jelly beans, goodie bags and Beanie Babies are all part of the Mending Hearts Program, which helps children to get through one of life&#8217;s most intensely sad and unavoidable experiences: the loss of a loved one.
Gulfside Regional Hospice bereavement counselors Sonia Quinones, Debbie [...]]]></description>
			<content:encoded><![CDATA[<p class="byline1">By KLINT LOWRY</p>
<p class="byline1">The Suncoast News</p>
<p class="pubdate">Published: July 8, 2008</p>
<p><a name="content1"></a></p>
<p>NEW PORT RICHEY - Puppets, jelly beans, goodie bags and Beanie Babies are all part of the Mending Hearts Program, which helps children to get through one of life&#8217;s most intensely sad and unavoidable experiences: the loss of a loved one.</p>
<p>Gulfside Regional Hospice bereavement counselors Sonia Quinones, Debbie LaBouef and Kristen Kern have found that well-crafted fun and games are among the best ways to teach youngsters to handle their grief.</p>
<p>&#8220;Children learn from stories and they learn through games, especially kids under 13, and they learn through play,&#8221; Quinones said.</p>
<p>&#8220;This is an interactive kind of situation where the kids can participate. They can ask questions. We felt this would be a nice way to teach them about loss and to express their feelings.&#8221;</p>
<p>The centerpiece of the presentation is a puppet show featuring Rhonda the Rabbit and Tommy the Turtle.</p>
<p>&#8220;We have a great system,&#8221; said LaBouef, who gives voice to Rhonda. &#8220;Kristen stays on the outside, and there&#8217;s two of us in back.&#8221;</p>
<p>Before the show is a story-reading session tailored to the age of the audience. It gives the children a sense of what the presentation is about while allowing the presenters to size up their audience as a group and as individuals.</p>
<p>As the person in front of the curtain, Kern can cue LaBouef&#8217;s character, who asks the youngsters questions and guides the flow of the presentation.</p>
<p>&#8220;They hear Rhonda and Tommy talking about their story and it kind of lets them know it&#8217;s OK to feel this way, it&#8217;s OK to talk about grief,&#8221; Kern said. &#8220;It really opens the door for them.&#8221;</p>
<p>Presentations vary depending on the circumstances. Sometimes, the children are there specifically because they have recently lost a loved one. In other situations, such as school visits, the program is more generalized and educational.</p>
<p>&#8220;We find most children have had a loss at a very early age,&#8221; Quinones said. &#8220;If they lose a pet, they go through the same grieving process.&#8221;</p>
<p>But even if they haven&#8217;t experienced a death, the program helps them learn how to talk to classmates who have.</p>
<p>&#8220;Lots of times they might not have talked about it before, because they might not have known what to say to this child who just came back to school after Grandma died,&#8221; Kern said. &#8220;You would be surprised how compassionate the other kids will be to that kid while they&#8217;re watching the show.&#8221;</p>
<p>The third part of the presentation, the jelly bean game, is where the children are most free to express themselves. They take turns reaching into a plastic pail and pulling out laminated cardboard &#8220;jelly beans.&#8221; The color dictates the emotion to be discussed.</p>
<p>The hospice has had some variation of the Mending Hearts presentation for about eight years, but it is only in the past few months the staff has taken the show on the road. Instead of reaching 25 to 30 children a month, they now reach about 90.</p>
<p>&#8220;We go to the elementary schools, libraries,&#8221; said Quinones, Gulfside&#8217;s director of bereavement. &#8220;We go anywhere there&#8217;s need and we&#8217;re requested.&#8221;</p>
<p>FIND OUT MORE</p>
<p>The Gulfside Regional Hospice bereavement department offers free support groups and counseling for individuals, children, parents and those who recently experienced a loss. For information, call (727) 844-3946 in west Pasco or (813) 780-1235 in east Pasco.</p>
<p>For the original article source please <a href="http://www2.tbo.com/content/2008/jul/08/pa-stories-puppets-jelly-beans-comfort-grieving-ch/">click here</a></p>
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		<title>08.06.08 : Jelly Belly Launches Private Tours of Candy Factory in Fairfield</title>
		<link>http://greatamericansnacks.com/?p=35</link>
		<comments>http://greatamericansnacks.com/?p=35#comments</comments>
		<pubDate>Tue, 05 Aug 2008 17:49:41 +0000</pubDate>
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		<category><![CDATA[The Jelly Bean]]></category>

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		<description><![CDATA[FAIRFIELD, Calif., July 15, 2008 /PRNewswire via COMTEX/ &#8212; For the candy lover who seeks the exclusive and personal travel experience Jelly Belly Candy Company in Fairfield, Calif., has announced the opening of a behind-the-scenes factory tour. The new tour guides visitors onto the floor of the factory for an up close and personal experience [...]]]></description>
			<content:encoded><![CDATA[<div class="p">FAIRFIELD, Calif., July 15, 2008 /PRNewswire via COMTEX/ &#8212; For the candy lover who seeks the exclusive and personal travel experience Jelly Belly Candy Company in Fairfield, Calif., has announced the opening of a behind-the-scenes factory tour. The new tour guides visitors onto the floor of the factory for an up close and personal experience like no other. Limited to six participants, the Jelly Belly University Tour gives fans a real education on how the candy is made and lets them taste treats fresh off the line.</div>
<div class="p">The tour begins when visitors don white coats, gloves and hairnets before setting out on the tour. After all this is a real working factory and cleanliness has the highest priority. Soon they find themselves in the heart of the candy making and watch while master confectioners create the shell on a Jelly Belly bean.</div>
<div class="p">At the end of the one-hour tour visitors are awarded a Degree of Beanology T-shirt and a discount card for shopping in the store.</div>
<div class="p">The new tours are by advance reservation only through <a class="lk001" href="http://www.jellybelly.com/" target="_blank"><span style="color: #0000cc;">http://www.JellyBelly.com</span></a>, click on Visit Jelly Belly from the home page. The price is $47 per person. Children must be 6 years or older to enroll. Jelly Belly University tours are available Monday through Friday. Pants and closed toe shoes are required. Wheel chair accessible.</div>
<div class="p">&#8220;We&#8217;ve had many requests over the years from visitors who were looking for a private tour. We began developing and testing this new Jelly Belly University tour last fall and the response has been overwhelmingly positive. It&#8217;s a great thing to do with your family for a special occasion or to make a vacation especially memorable,&#8221; said John Jamison, director of retail for Jelly Belly.</div>
<div class="p">The company&#8217;s main tour remains in operation on the elevated walkway daily from 9 am to 4 pm, and is free with no reservation necessary.</div>
<div class="p">Visitors learn how the jelly bean got its name, why it takes up to 21 days to make a Jelly Belly bean, and what happens to the billions of beans the company will produce this year. The retail store carries more than 200 candies produced by Jelly Belly Candy Company, Jelly Belly trinkets, gifts and the famous Belly Flops, Jelly Belly bean &#8220;seconds.&#8221;</div>
<div class="p">Jelly Belly University Tours run Monday through Friday by advance reservation. Free tours operate Monday through Sunday 9 a.m. to 4 p.m. The factory makes candy Monday through Friday. On weekends the tours of the factory are &#8220;quiet.&#8221; Tour information is available by calling the tour information line (800) 953-5592. No reservations are necessary for the free tours. Wheelchair and stroller accessible.</div>
<div class="p">Jelly Belly Candy Company is a family-owned and operated company now in its fifth generation of candymaking. The company makes the famous Jelly Belly jelly beans and over 100 other specialty candies at its headquarters in Fairfield, Calif., and in North Chicago, Ill. The company also offers free public tours at its Wisconsin Warehouse in Pleasant Prairie, near Kenosha. More information is available at JellyBelly.com.</div>
<div class="p">SOURCE Jelly Belly Candy Company</div>
<pre> <a class="lk001" href="http://www.jellybelly.com/" target="_blank"><span style="color: #0000cc;">http://www.JellyBelly.com</span></a></pre>
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		<title>08.05.08 : History of The Ol Jelly Bean</title>
		<link>http://greatamericansnacks.com/?p=33</link>
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		<pubDate>Tue, 05 Aug 2008 17:48:20 +0000</pubDate>
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		<category><![CDATA[The Jelly Bean]]></category>

		<guid isPermaLink="false">http://greatamericansnacks.com/?p=33</guid>
		<description><![CDATA[A Brief History of Jelly Beans
Like many candy products, the origin of Jelly Beans is not exactly known but many experts believe a derivative of this candy dates back to Biblical times.
To clarify, an offshoot of the soft centered jelly bean was a confection referred to as Turkish Delight which originated in Istanbul, Turkey. While [...]]]></description>
			<content:encoded><![CDATA[<h1>A Brief History of Jelly Beans</h1>
<p><strong>Like many candy products, the origin of Jelly Beans</strong> is not exactly known but many experts believe a derivative of this candy dates back to Biblical times.</p>
<p>To clarify, an offshoot of the soft centered jelly bean was a confection referred to as Turkish Delight which originated in Istanbul, Turkey. While it wasn&#8217;t a jelly bean, it was a candy with a firm outer shell and a soft, chewy center.</p>
<p>As per the soft round jelly bean, the candy is an offshoot of Confetti which we know as jordan almonds. This candy is manufactured using a process called panning which has its origins in 17 th Century France.</p>
<p>The operation is quite simple and has changed little over the centuries. In creating Jordan Almonds, raw nuts were put in a bowl filled with sugar and syrup and, literally, rocked until the almonds were coated. Initially, this was done by hand, however, today, this process is automated.</p>
<p>As to when panning was applied to Jelly Beans remains open for speculation but experts feel that it occurred in the late 1800&#8217;s as the earliest recorded advertisement was made by William Schraft in which he promoted sending these treats to Union Soldiers engaged in the Civil War.</p>
<p>In the early 1900&#8217;s, Jelly Beans became a staple penny candy item and were one, if not the, first confectionary items to be sold by weight hence the claim that they were the first bulk candy.</p>
<p>The peak season for Jelly Beans is Easter and it wasn&#8217;t until the 1930&#8217;s that they became part of the festive tradition.</p>
<p>As the egg shape represents fertility and birth, the jelly bean serves as a perfect holiday metaphor. The fictional and beloved Easter Bunny is believed to deliver eggs as a sign of the coming of spring and spiritual rebirth.</p>
<p>Jelly beans continue to be an American favorite and approximately 14 billion were sold last year. If you lined these end to end, they would circle the globe three times!</p>
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		<title>08.02.08 : Keebler Fudge Shoppe Grasshopper Fudge Mint Cookies</title>
		<link>http://greatamericansnacks.com/?p=31</link>
		<comments>http://greatamericansnacks.com/?p=31#comments</comments>
		<pubDate>Tue, 05 Aug 2008 17:38:56 +0000</pubDate>
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		<category><![CDATA[Keebler Fudge Yeah!]]></category>

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		<description><![CDATA[Keebler Fudge Shoppe Grasshopper Fudge Mint Cookies











Taste: These thin chocolate cookies were round with regularly spaced bumps along the edges and a fudge mint coating over the entire outside of the cookie. The overall thickness was quite a bit thinner than similar mint fudge-coated cookies with a creme center, including Keebler&#8217;s Fudge Shoppe Mint Creme [...]]]></description>
			<content:encoded><![CDATA[<h1><strong>Keebler Fudge Shoppe Grasshopper Fudge Mint Cookies</strong></h1>
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<td align="center"><img src="http://www.taquitos.net/im/sn/Keebler-Fudge-Grassh.jpg" border="0" alt="Keebler Fudge Shoppe Grasshopper Fudge Mint Cookies" width="250" height="131" align="middle" /></td>
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<p class="detail"><strong>Taste:</strong> These thin chocolate cookies were round with regularly spaced bumps along the edges and a fudge mint coating over the entire outside of the cookie. The overall thickness was quite a bit thinner than similar mint fudge-coated cookies with a creme center, including <a href="http://www.taquitos.net/cookies/Keebler_Fudge_Shoppe_Mint"><span style="color: #0066cc;">Keebler&#8217;s Fudge Shoppe Mint Creme Filled Cookies</span></a> and the <a href="http://www.taquitos.net/chips/Chocolate_Covered_Mint_Oreo"><span style="color: #0066cc;">Chocolate Covered Mint Oreos</span></a>. As a result, this box contained many more cookies than those, with a total of 40 cookies. Thankfully, the Keebler elves didn&#8217;t force lots of extra space between the cookies in this case, as they had unfortunately done with those others. These cookies were quite good, but not as good as the coated Oreos with the creme, and probably better than the Keebler ones with the creme.</p>
<p class="detail"><strong>Aroma:</strong> Awesome chocolate mint smell. Wow.</p>
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		<title>08.04.08 : Keebler History</title>
		<link>http://greatamericansnacks.com/?p=29</link>
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		<pubDate>Tue, 05 Aug 2008 17:33:41 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<category><![CDATA[Keebler Fudge Yeah!]]></category>

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		<description><![CDATA[THE COMPANY

Keebler is the second largest cookie and cracker manufacturer in the United
States with pro forma 1996 net sales of $2.0 billion and a 24.1% share of the
U.S. cookie and cracker market. Keebler markets a majority of its products under
well-recognized brands such as Keebler, Cheez-It and Carr&#8217;s. In the United
States, Keebler is the number two [...]]]></description>
			<content:encoded><![CDATA[<p><strong>THE COMPANY<br />
</strong><br />
Keebler is the second largest cookie and cracker manufacturer in the United<br />
States with pro forma 1996 net sales of $2.0 billion and a 24.1% share of the<br />
U.S. cookie and cracker market. Keebler markets a majority of its products under<br />
well-recognized brands such as Keebler, Cheez-It and Carr&#8217;s. In the United<br />
States, Keebler is the number two manufacturer of branded cookies and crackers,<br />
the number one manufacturer of private label cookies and the number one<br />
manufacturer of cookies and crackers for the foodservice market. In addition,<br />
Keebler is the number one manufacturer of retail branded pie crusts and ice<br />
cream cones in the United States. Keebler also produces custom-baked products<br />
for other marketers of branded food products.</p>
<p>Branded Products. Keebler&#8217;s branded cookie and cracker products accounted<br />
for 81% of its net sales in the first forty weeks of 1997. Keebler produces<br />
eight of the twenty-five best-selling cookies and ten of the twenty-five<br />
best-selling crackers in the United States. Keebler&#8217;s branded cookie and cracker<br />
products include the following:</p>
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